by Franco | Feb 9, 2024 | Digital Transformation
Have you ever heard of data mesh? Data mesh has already become a crucial concept in data science at all scales. But it has also become quite a valuable resource in IT and certainly in the marketing world. This approach is key when it comes to managing large-scale...
by Franco | Feb 2, 2024 | Marketing
Are you concerned about the integrity of your company’s data? Then it’s time to take a look at what data fabric has in store for you. It’s increasingly part of the vocabulary of marketing specialists in many companies that are in the market, and they can...
by Franco | Jan 26, 2024 | Business
How many times have you left home in order to buy a specific product and upon returning home you realized that you brought two or three extra ones? Yes, it has happened to all of us and it’s because we were taking part in a Cross Selling strategy. Now it’s time for...
by Franco | Jan 19, 2024 | Marketing
Content Curator? does content get “sick”? Well, no, content doesn’t get “sick”, but it’s good to know how to apply first aid techniques in this particular area, if you don’t want what you have created to be relegated to oblivion. Look at the...
by Franco | Jan 12, 2024 | Marketing
Cognitive bias has become a marketing technique that has evolved greatly in the current era. In the past, strategies to drive sales were limited exclusively to the traditional idea of advertising and selling branded, globally recognized products. However, this basic...
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