by Franco | Oct 9, 2023 | Marketing
Here are some facts about emotional marketing. According to Harvard Business Review (HBR), the emotional connection between a customer and a company is 52% more valuable than customer satisfaction. In other words, customers connected to your brand emotionally can...
by Franco | Oct 7, 2023 | Marketing
Have you ever been afraid of what people say behind your back? Well, in the business world this is important and to use it to your advantage you can benefit from employee branding.ย A brand’s reputation is one of its most important assets and this is largely...
by Franco | Oct 5, 2023 | Business
Itโs normal for things to change over time. Right now, the lifespan of products and services is becoming shorter and shorter, as new models are being created very quickly to replace old ones easely. Facing all these abrupt and rapid changes, you have to know how to...
by Franco | Oct 3, 2023 | Business
Running a business today means coming up with innovative product and service ideas that can stand out from the competition. It’s well known that in the immediacy era in which we live, products don’t usually have a long shelf life. Because of this consumers...
by Franco | Sep 24, 2023 | Marketing
How many times have you felt attracted to a brand or a product thanks to its stories? And how many times have you decided to make a purchase because of the recommendations of the influencers you follow and the professionals in your industry? Stories, recommendations...