GET A 360 VIEW OF BUSINESS

With ThePowerMBA you’ll:

  • Understand today’s digital world better than an MBA graduate

  • Get a 360-degree view of business and management practices

  • Discover the most innovative business models across all industries

  • Learn how to launch a business – from scratch and without making common mistakes

  • Get the most transformative knowledge for business owners, like Blue Ocean Strategy or digital marketing

  • Develop the skills needed to lead, inspire and scale teams

Our curriculum

Business Strategy

After completing this module your business acumen and capacity to create innovative business models are going to change forever:

    • Business Model Analysis: You’ll learn how to describe, analyze, and evolve any business model, by using Alexander Osterwalder’s Canvas and applying it to top real-world cases.
    • Digital Engines of Growth: In order to understand and manage growth in digital environments, you have to know the different growth levers and metrics. How do digital companies grow? What are the right KPIs?
    • The Power of Platforms: Platform models are disrupting every industry and the way we do business (competitive advantages, growth strategies, value creation, etc.). You’ll become a platforms-expert: differentiate them from linear business models, understand why they’re more valuable, and explore their implications in strategic management.
    • Blue Ocean Strategy: You don’t have to be a visionary to innovate or disrupt an industry. You just need to know the tools.
    • Sector analysis: Companies aren’t isolated entities. They depend on external factors related to their markets and competitive landscape – see how to dominate any sector.
    • Competitive strategies: Understanding what competitive advantages are and the main ways to compete (cost leadership, differentiation, and niche) will help you to better grasp the competitive dynamics of every industry and make decisions.
    • Corporate growth strategies: Dive into the key strategies (and associated risks!) that can be used to help a firm grow.
Business Strategy

After completing this module your business acumen and capacity to create innovative business models are going to change forever:

    • Business Model Analysis: You’ll learn how to describe, analyze, and evolve any business model, by using Alexander Osterwalder’s Canvas and applying it to top real-world cases.
    • Digital Engines of Growth: In order to understand and manage growth in digital environments, you have to know the different growth levers and metrics. How do digital companies grow? What are the right KPIs?
    • The Power of Platforms: Platform models are disrupting every industry and the way we do business (competitive advantages, growth strategies, value creation, etc.). You’ll become a platforms-expert: differentiate them from linear business models, understand why they’re more valuable, and explore their implications in strategic management.
    • Blue Ocean Strategy: You don’t have to be a visionary to innovate or disrupt an industry. You just need to know the tools.
    • Sector analysis: Companies aren’t isolated entities. They depend on external factors related to their markets and competitive landscape – see how to dominate any sector.
    • Competitive strategies: Understanding what competitive advantages are and the main ways to compete (cost leadership, differentiation, and niche) will help you to better grasp the competitive dynamics of every industry and make decisions.
    • Corporate growth strategies: Dive into the key strategies (and associated risks!) that can be used to help a firm grow.
The Power of being a real Marketer
    • Customer segmentation: Everyone claims they understand their customers, but the truth is that 99% don’t. We’ll set you apart with insights into behavioral segmentation, customer personas or how to develop an effective customer journey map.
    • Value proposition: Creating a winning VP is like driving a 1,000 horsepower Formula 1. The rest of the competition will fall behind once you get it right.
    • Power Selling: The ability to create more powerful ads, webs, emails, or sales pitches than the rest is one of the most valuable skills you can acquire.
The Lean Startup

It’s a well known fact that Lean Startup is a powerful methodology, but is one that most people fail to apply effectively. This course will make sure you don’t become one of those.

    • Create & Validate Business Models: Eric Ries’ Lean Startup methodology has been a revolution in marketing and business strategy. Key concepts like Minimum Viable Products are now basics that every business expert must understand and know how to put into practice.
    • Customer Development: Through this framework you’ll be able to understand the “Problem”. Get out of the building ASAP and start talking to potential clients, instead of making wrong assumptions.
Entrepreneurship
    • Life Changing Reflections: We’ve gathered the best advice from those who’ve’ been there on how to choose your idea, get prepared for success, take the first steps, build a team, and more.
    • Who’s who?: Dig deep into the investment ecosystem. What types of investors are there? What do they bring to the table? How should you reach them? When?
Digital Marketing

There’s no digital marketing, marketing is digital. Learn how to grow your business through an online 360º strategy: understand digital channels, set goals, develop your own sales funnel from prospecting to customer loyalty, use the main tools, and more.

    • Digital Marketing Strategy: Learn how to design and execute strategies all along the funnel, from Attraction all the way to Conversion and Retention.
Personal Development

What about soft skills? It’s not only about knowledge or professional capacities. Developing your soft skills is a crucial part of your professional training.

    • Self-diagnosis: What are you good at? What are you passionate about? What are your goals? Is your actual situation allowing you to grow both personally and professionally? Take a step back and work through these important questions to analyze yourself and make the right decisions.
Leading organizations

Companies are made up of people. People respond to work culture. Explore how to implement and practice good leadership – it makes the difference between mediocre and excellent organizations.

    • Culture, Leadership and Organizations: Learn the most revolutionary management strategies, like OKRs, that will allow you to build excellent organizations.
    • Human Capital Management: Almost every professional will have to deal with people management at some point. Let’s make sure you have the tools and knowledge to tackle this challenge.
    • Agile Project Management: In our fast-paced world where uncertainty is ever increasing, Agile methodologies like Scrum, are revolutionizing project management and replacing traditional management practices that don’t allow teams to adapt to changing circumstances and market needs.
Finance and Accounting

“Accounting is the language of business” – Warren Buffet.

This module will help you to understand the language and principles of accounting, how to analyze an investment project, which are the main profitability and risk ratios, the valuation methods, etc.

    • Accounting Fundamentals: Learn how companies record and organize their financial transactions.
    • Financial Statements Analysis: Get prepared to interpret and analyze the financial statements necessary to understand a company’s performance (profitability, risk profile, etc.).
    • Valuing Investments and Companies: Understand the numbers, from the foundations like compounding, discounting, and NPV, to the most common valuation methods such as trading comparables, DCF, etc.
Disruptive Tech in Business

Chances are, your industry is already being disruptive by a new technology. From AI (Artificial Intelligence) to Big Data and Blockhain, amongst others, these technologies are driving how business gets done in the years to come. It is crucial to understand what these trends are and how they are disrupting the way we do business today.

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