Co-FOUNDER of sugarfina
Rosie O’Neill co-founded Sugarfina in 2012 with the aim to disrupt the candy industry by providing a luxury experience targeted to an adult consumer. They successfully repositioned this consumer good and expanded to 40 retail stores in high-profile locations such as Beverly Hills, New York City, and Hong Kong.
In addition to offline retail, Sugarfina also operates its own ecommerce and gifting platform, as well as high-profile partnerships with very well-known wholesalers. She has been able to build a multimillion-dollar company in a short period of time, disrupting the confectionery industry and reinventing consumers’ perceptions of candy. Before founding Sugarfina, Rosie worked for seven years at Mattel as the Director of Marketing for Barbie, the iconic toy brand.