No matter what your profession is, learning how to market and sell (yourself, your product, your ideas, your team…) are the most important skills. In this program, you will learn negotiation, communication, and persuasion techniques that will help you achieve all the goals you set for yourself.
Furthermore, you will master all the channels, metrics, tools, and methodologies of digital marketing, learning from the greatest experts and most highly valued companies worldwide.
Become an all-round talent in all things business growth, with the sales and digital marketing expertise that will make you an invaluable professional.
Find out from former FBI negotiator, Chris Voss, why it’s important to learn about sales
Ex International investigator at the FBI
Learn from the top experts in digital marketing: founders and executives of companies like LinkedIn, Facebook, Amazon...
Almost nobody is born knowing how to sell, nor is it necessary to have an extroverted or outgoing profile. Selling is something that is learned and we are going to teach you.
Learn how to choose the most profitable digital channels for your business, invest in them, and optimize them to improve your results.
Master all the necessary strategies and tools (Google Ads, Hotjar, Facebook Ads, etc.) to enhance a brand, capture traffic, and leads.
Acquire the main communication skills, negotiation techniques and persuasion to accelerate the sales process.
Discover new social selling channels like LinkedIn to increase your sales.
Being able to convert the traffic on your website into conversions/sales.
Discover all the digital tools that will help you keep your customers with you for the longest time possible by improving their experience.
Learn how to create clear and impactful messages that will catch the attention of recruiters, managers, or anyone you want to convince of something.
Manage CRMs and other tools such as Salesforce, Bloobirds, and Lead Scoring that provide you with a unified view of all the departments in your company, so you can make decisions that help you manage and personalize your relationship with your customers.
Get to know all the contents of this program:
Module 1
Business & Marketing Fundamentals
Module 2
Marketing 360º
Module 3
Practical Specializations
Module 4
Lead the sales process
Module 5
Targeting & Qualification
Module 6
Prospecting
Module 7
Creating Connection: Authority and Credibility
Module 13
Negotiation and closing techniques
Module 15
Tools
Module 14
Social Selling
Module 8
Building an emotional connection: Empathy
Module 9
Generating the need
Module 10
Understanding your value proposition
Module 11
Pitching
Module 12
Handling Objections
Sales specialization
