Become a Google Ads Specialist. Guide to get certificated in Google Ads for free

The truth is that there's no magic recipe for success on the Internet, but we've realized that speed is a friend of success in many occasions.

That's why, beyond patience you have to look for ways to accelerate results and a great way to do it is with the Google Ads certificate.

Handling ad campaigns like a pro will help you position your products before the eyes of millions of customers who are eager to buy from you.

Do you want to know how to do it? 

What is Google Ads?

We can define Google Ads as the advertising engine of the technological giant. 

In a few words, it allows you and thousands of companies to advertise on the most requested platform in the world: Google. The site has different packages that you can choose from to appear at the top of the network.

But be careful, anyone can pay to appear in a place with visibility. 

Ads helps you segment your audience so that an ultra-qualified audience can see you. Imagine that now millions of people who are interested in your product will see the benefits of what you offer.

For that they use cookies and keywords and you as the advertiser will decide at what time and place you appear on the internet. Currently it offers you the following campaigns:

• Display.

• Search Network.

• Google Shopping.

• Video.

• Universal App Campaign.

Reasons to get certified in Google Ads

Okay, it is true that nowadays the market is flooded with different certifications that guarantee you specialties in multiple areas. 

All of them are good, but none of them has the validity of the Google Ads certification. 

We are talking about a material made by the leading company in the industry, so it's worth the effort. Let's look at some of the reasons why you should get certified:

1. More precise keywords.

By obtaining the certificate you will know which keywords to target in order to attract the attention of your ideal audience. 

Each person has a different search intention and shows it with the terms they use. 

Take advantage of the tools provided by the certificate and learn how to rank them like a professional.

2. Fast results

You already know that entrepreneurship is a matter of patience and discipline. This is true, but it's also a cliché, because you can accelerate your results without losing focus on what you're doing. 

If you use paid ads you can take advantage of the best of organic positioning and SEM. 

Don't miss this opportunity and improve your ranking while closing your first sales. With money in your pocket everything is easier. 

3. First positions in the search engine

SEO is the way we apply techniques to appear in the first places of Google organically. 

The problem is that to position yourself in the first places you need time, a good team and a lot of patience. Not every business can afford to go months without billing.

That's why Google Ads is a great alternative, because for a small fee you can appear in the place and time where people are looking for you. Don't hesitate and start to see the results you can get.

Steps to get your Google Ads certificate

Now the time has come. Get paper and pencil and write down what you have to do to get your Google Ads certificate.

1. Google Skillshop account

The first thing you have to do is open a Google Skillshop account, a Gmail profile is not enough. 

You just have to log in to the website and click on "Register". Then you must accept the terms and conditions and follow the steps that the system gives you. 

In a short time you will be welcomed and ready to go.

2. Get ready

What we love about the Google Ads certificate is that they don't just ask you the questions, they prepare you so that you can pass with the highest score possible. 

The platform provides you with several topics for you to choose the one you want to study. Click on the "Google Ads" section and then select "Ads Certifications" and you will choose some of the specialties available for you.

Now it's just a matter of clicking on "Learn more about" and select the specialization you like. 

3. Pass one of the exams

Well, the most important thing is to pass the exam and for that you will click on "Pass the test and get certified". The good news is that the website offers you a short quiz to test your knowledge. 

The latter is optional, so if you feel ready just click on "start" and prove everything you know. 

Tips to get certified

You've already seen how easy it is to get the Google Ads certification. Now let's take a look at some tips so you can get your certification and not die trying.

1. Campaign experience

Yes, we cannot deny that experience is a very important ally in any area and digital marketing is no exception.

If you've already created ad campaigns on your own, you already know how the platform works, what it offers you and how you can make the most of it.

So, if you still don't have the title, look for a way to participate in the launch of a Google Ads campaign. It will give you an incredible advantage, believe us. 

2. Try it without fear

Of course it's scary. Having a certificate means a lot to your career, so we understand that you are uncertain about the results you can get.

Now, ask yourself: what's the worst thing that could happen? Not passing.

If that happens you can try again another time, so there's nothing to lose.

3. Study guides

There's no better way to reduce uncertainty when it comes to taking the exam than to take matters into your own hands, and a smart way to do this is with study guides. 

Google provides you with several documents that contain supporting information that will help you review the concepts and terms you'll see on the exam. 

It's a way for you to gain confidence and decide to start changing your future, so take advantage of it. 

The truth is that the Google Ads certificate is one of the best decisions you can make to expand your professional possibilities. Don't think twice and sign up to see the impact it will have on your business.

Are you about to start your Google Ads certification?