3 Reasons why you should have a responsive web design

Is there anything more annoying than entering a website that doesn’t adjust to the size of our device? The truth is that it is very unpleasant, and you as a brand can't afford it. It's time to implement responsive web design.

Just imagine: you are entering a new website and you immediately have to adjust the zoom of the mobile to be able to read the text correctly. 

Believe us, this is a practice that you must avoid and for that there’s nothing better than responsive design. 

Nowadays most of the traffic comes from mobile devices. Therefore, ignoring them is to ignore an impressive business potential. 

Are you up for the challenge?

What is responsive design?

Responsive design is a platform that has an adjustable design to mobile devices, so that every time you enter you can have a pleasant experience without modifying the view or zoom of the equipment. 

Previously companies focused only on creating web pages without paying attention to the experience that mobile users had. 

However, the growth of this market has meant that organizations have had to change their approach. Today a large percentage of traffic comes from tablets and phones and it doesn't look like that is going to change. 

Therefore, having a responsive website ensures that you stay on top of the latest developments and can offer the best possible experience to your users. 

Read on to see how you can implement it in your business. 

3 Reasons to have a responsive website

Do you still see responsive design as an expense and not an investment? Discover the following list and tell us what you think about it. 

1. Your website is seen

A recent study shows that more than 63% of mobile users go to Google every day to research different things. Well, if your website is responsive and well optimized, it’s very likely that these users will enter from their phone and feel good from the first moment. 

Nowadays mobile indexing is essential, to the point that if your website is not responsive you can be penalized severely. 

Think about it: If most of the traffic comes from mobile devices and you focus on computers, what will be the face of Google's algorithm? It will probably be disappointed and worsen your search engine ranking. 

2. You will keep the user for longer

On the other hand, a responsive design helps you improve your bounce rate. This metric is one of the most important in digital marketing because it shows you how long it takes for someone to leave without any interaction. 

The latest studies show that the indicator on smartphones is around 40%, but on tablets it drops to 27%. However, those sites that load their pages in less than five seconds have 70% more views. 

Therefore, focus on fast experiences and with responsive design you will achieve this in a reasonable time. 

3. Positive recognition and user trust

Did you know that more than 57% of users indicate that they would never recommend a website that has a bad design? Not to mention those that provide an unpleasant experience from the first moment, they are the first to receive negative comments. 

Thus, if you decide to apply a responsive design you can give a very good first impression to users, which will make them recommend you to other users and that’s where word-of-mouth advertising will start to do its job. 

Elements to take into account to create a 100% responsive design

To create a responsive design, it’s necessary to take into account many elements to ensure that everything goes well for the user. In fact, it’s necessary to apply an integral or holistic strategy to ensure the greatest possible success. 

1. Usability

Usability is one of the first elements to be assessed before starting to work. 

The way in which mobile users navigate is not the same as that of computer clients, since the former use touch screens to interact, while the latter use the typical mouse. 

So, redesign each of the menus and buttons so that the Internet user can enter from any device, whether it is a computer, tablet or mobile. 

2. Typography

Secondly, we have typography. The main objective is that all users can read the content without modifying the original zoom of the device. 

We know that this is one of the most unpleasant experiences you can have on the internet, so the best thing to do is to change the font size according to the screen, and to exclude columns that are a certain width. 

Oh, and don't forget the font family. The design can be very nice and adjustable, but if the text is not understood, the client will leave. 

3. Images and videos

We can not forget the importance of audiovisual files in responsive design. 

Experts recommend that both videos and images follow the same logical proportion according to the size of the computer that runs them. 

If this happens, customer satisfaction will be almost guaranteed, since they will not have to make any effort to enjoy the content. 

4. Vertical and horizontal format

On the other hand, it’s important that you understand that the mobile user prefers in most cases the vertical format because it adjusts much better to the size of the device. 

However, we’ve found some cases in which the same customers change the format to horizontal if they’re going to consume a very specific content such as a video. Keep this in mind before you start working. 

5. Keep an eye on loading times

Loading times are an indicator that can work for or against you. Remember the study that shows that visits increase up to 70% if the site loads in less than five seconds, which reflects that mobile users love immediacy above all else. 

Is there anything more frustrating than a website that takes too long to load? Not really, and Google notices it immediately, so it will most likely penalize your position. Don't let it happen!

6. Careful with calls to action

It’s true that it is beautiful to see the numbers and appreciate the large amount of traffic that browses your website. However, it’s important that at the end of the process users take a certain action, because otherwise sales will not come. 

In this sense, cta's play a transcendental role because they invite the user to do something specific, whether it’s downloading a material, registering in the database or buying a product. 

So, be sure to add it in those areas where it’s impossible for the user to ignore it. 

7. Equipment functions

Before starting to work, it’s important that you understand that there are functions that computers have that mobile devices cannot execute and vice versa, so you must adjust very well the alternatives that you display on the screen so as not to leave anyone out. 

An example of this is the call options. Some companies offer the possibility of calling to resolve doubts, but you cannot do this from a computer. 

How can you solve it? Try adding a call to action that fits any device. If you put "Chat with us" both mobile and desktop customers will be able to interact. 

Software to create a responsive design

Are you ready to create your platform with a responsive design? The good news is that nowadays there are many alternatives that will help you meet your goals. 

Some of them are: 

1. CMS Hub

We start with CMS Hub, a CMS that has its own integrated web hosting. 

It gives you the ability to connect with other HubSpot sites so you can have the best possible experience in areas such as navigation, marketing, and service in general. 

Also, the platform has pre-built sites that allow you to customize it to your standards without starting from scratch, as well as being organized for mobile devices, which ensures the best customer experience. 

2. Wordpress

We couldn't go on with the list without mentioning Wordpress. This is one of the most widely used web building sites today and it gives you thousands of options to create a page that is up to date with the needs of customers. 

We love the fact that it has the Gutenberg editor, so it’s one of the most straightforward website builders around. 

We love the fact that we only have to choose the theme we like and create the forms that are relevant for users to reach the project. 

On the other hand, it gives us the possibility to set up live chats, do email marketing and add plugins to help the user have the best possible experience. 

3. Squarespace

In third place we have Squarespace, a page builder that has thousands of wonderful designs that allow you to exploit your creativity from the comfort of your home. 

It currently has more than 60 templates that are 100% optimized for any device and that will allow you to delight the user from the first moment they enter. 

At the same time, it is interesting to see that from the same editor you have the possibility of switching between the mobile or desktop version without having to leave the platform. 

4. Wix

Wix is a site that allows you to develop your own website through free or paid subscriptions, thus adjusting to the possibilities of your budget. 

Its editor is quite intuitive, so much so that you will feel like you are in Power Point because you will only have to drag and drop for the site to start taking shape. 

Also, it doesn't matter which template you choose because they all have a responsive design so you don't have to worry about this issue anymore. 

Plugins to help your site become responsive

Do you already have your website but would like to optimize it for responsive design? If so, it's time for you to take a look at the following plugins that will help you adjust those details so that the user is delighted with your project. 

Would you like to take a look?

1. WP Mobile Detector

This program has attracted the attention of both friends and strangers because it immediately detects the device with which the user entered, allowing the website to adjust its size to the characteristics of the device. 

Let's say that you will improve the general design of the project, optimize the seo content and check the calls to action to generate results from now on. 

2. WP Touch

This is a Wordpress plugin that allows you to reproduce the website with a mobile theme, so you don't have to waste time on basic configurations. 

On the other hand, you can take advantage of both its basic and paid version, although the first one doesn’t give you so many options to go deeper. 

3. Wordpress Mobile Pack

We’ll finish with Wordpress Mobile Pack, a plugin that adjusts the format of the page for the device and network that is using it at the time. 

It’s interesting because it allows us to choose between different widgets and templates to customize the project to our liking. 

You will also find an administration panel where you can edit the platform in no time.

There’s no doubt that responsive design is a latent need for any digital project that wants to reach the top of the search engine. It’s not only about having useful content, this must be adjusted to the devices where most of the traffic comes from. 

Studies show that this trend will increase over the years, to the point that many people already have more than one cell phone because of work and occupations. What are you going to do about it?

Decide to start optimizing your responsive design and see the results it will bring to your business.