E-books about marketing | Top 5 eBooks to read if you’re a marketer (2024)

Want to be a successful marketer? There's no doubt that there's a lot to do, and one of those activities is reading. Fortunately, there are different marketing eBooks that will help you make that leap you want to make.

Yes, eBooks and not books. The Internet has completely changed the landscape and created a new industry where authors can sell independently without the need for a publisher.

You'll be amazed at how much material there is on marketing. If you're just starting out, it will help you, if you are already an expert, it will help you too... In digital marketing, all information is too little. 

Would you like to see some of today's best eBooks? Take a look at our selection. 

Why read an eBook about marketing?

If you want to become a marketing professional, it's very likely that you've come up with several ideas to improve your skills: masters, going to college or getting a job.

However, you will be surprised to know that reading a marketing eBook will be of great help for you to learn about the subject. 

And the reason is very simple: a renowned author gathers all his knowledge in a block of text for people like you to raise their level of thinking. Thanks to the internet, you will find material of all kind and at different prices that fit your pocket. 

We love the fact that you'll discover books to specialize in any branch of marketing or to get started in this wonderful world. 

We could say that it's a practical and very affordable way to start your way through the world of marketing. 

The 7 best marketing eBooks today

Are you ready to learn? Here we have a list of the 7 best eBooks on marketing so you can become a pro. Let's see:

1. 50 shades of digital marketing

Not everything is plain and simple. The task of the tutors is to prepare you for what you will find along the way and this eBook is a perfect example.

Discover 50 different cases with 50 shades of digital marketing, where the challenges faced in the world of marketing are reflected. It's perfect for you to understand the challenges you'll need to overcome to successfully position a brand. 

2. 62 Social Media tips from around the world 

It's no surprise to say that social media is the new communication channel for brands today. 

Just as Bill Gates said that a business that is not on the internet will not exist, nowadays if your company does not have a presence on social networks it will become obsolete sooner rather than later.

This ebook is useful for anyone who wants to manage networks like a professional. Several renowned authors speak from their experience about the best practices you must implement.Learn how to manage a community, how to respond, develop crisis manuals and analyse the competition. Don't miss it. 

3. Attract Customers with Facebook

Are you still one of those people who only use Facebook to upload photos and search for information about your crush? Well, it's time to change that habit, because Facebook can become a money-making machine for your business. 

Attract Customers with Facebook works as a small guide in which you will see how to create your objectives on the platform, tips to build a community on Facebook, types of content to develop and how to optimise posts to improve interaction. 

Download it and discover what it has in store for you. 

4. 50 SEO & website tips

SEO is a series of crucial techniques to improve traffic of any website. In fact, there's a good chance you've come this far because of it, so it's time to learn more about it. 

This ebook brings together valuable information on 50 different international SEO techniques so you can optimise your site's traffic to the maximum. So, do you want to be a marketer who ranks their websites at the top? Then you must read this ebook.

5. The Future of Social Media lead management

Lead management is one of the key aspects of any digital project. Unfortunately almost no one teaches you how to properly manage a lead campaign to achieve the goals you set out to achieve.

That's where  The Future of Social Media lead management comes in. Here you will see what the future of social media leads is, what the new trends are and what behaviours characterise a 21st century consumer. 

Are you going to miss it? 

6. Grow & Scale your business blog

Do you have a blog? Well, let us tell you that you are in the middle of a gold mine, you just need the right tools to extract its raw material. 

The good news is that you're going to download the manual that will help you maximize the potential of your blog: Grow & Scale your business blog. It's not only a method to improve your personal brand, the truth is that you have the possibility to create multiple sources of income and make a living from your passion. 

Download it and find out how to do it.

7. Learn how to make love not spam

So, tell us something. Would you rather make love or send spam? I think we all know the answer, so it's time for you to stop sending invasive messages and focus on building relationships with users. 

In this ebook you will learn how the user's mind works, the best times to write to them and what methods you can use to monetise. In a short time you will see how the money starts to come in. 

Download it and let us know how it goes. 

Tips to be a successful marketer

Do you want to be a successful marketer? The demand for the career is increasing. However, you need to know what the keys to the profession are for you to stand out in a world in which there is more and more competition.

Let's take a look at some tips to help you make the leap you've been dreaming of:

1. Research and research

A marketing professional has to be a fan of research, there's no other option. You must be aware of new trends, user consumption habits and the practices of the competition.

The good news is that with eBooks you can acquire this habit that will be of great help in the future. Never again can you settle for the first thing you get, make sure you go beyond. 

2. Be proactive

A marketer must come up with solutions before problems arrive at the company. For this, the first point is fundamental: research to anticipate the news that will arrive.

To achieve this, there's nothing better than knowing what's happening in the market and how satisfied users are, in order to offer new alternatives that meet their needs.

3. Stay updated

One of the keys to success in the marketing world is to be updated with the latest market trends. 

Here are two tips. The first is to subscribe to relevant websites that provide you with the latest news in the industry. Nowadays there are many platforms that provide quality information on the subject. 

The second tip is to always keep studying. Nowadays there are many training programs like the one we have in our school that will keep you up to date with the latest news in the industry.

4. Join forces

Forget about competing, it's time to collaborate to reach that goal you set for yourself. Remember that two heads are better than one, so if you find a colleague who is knowledgeable about marketing, ask for help without shame, we are sure someone will reach out to you.

5. Ask questions

Asking the right questions is one of the keys to success in marketing. No matter what doubt you have, you should always ask the question to find the answer.

Be careful, you should not only ask about issues you have doubts about, but also about processes that are already established and that can be improved. 

This is where the difference lies between one campaign and another. Users will appreciate it. 

6. Measure results

Measuring metrics is one of the most important activities of any marketer.

Make a list of the metrics that most matter to the business and evaluate the numbers they show. With this you will know what changes you should implement to achieve the objectives set.

Skills of a good marketer

It's important for you to know that every good marketer has a series of skills that help him/her fulfill the activities demanded by the profession. 

Would you like to learn what these activities are? Find out in the following list:

1. Social networks

Social networks are the communication channels of companies, so they must be handled as delicately as possible. 

Forget about selling at all costs, the idea is to create loyalty and entertain users through valuable content that strengthens the relationship between the customer and the brand. This way, in a short time you will have a community related to a topic and you will be able to direct them to your website where you will offer the benefits of your product.

2. Sales

Are sales the same as marketing? No, but they are closely related, and with a good marketing strategy sales can soar exponentially. 

That's why it's important that as a marketing professional you know how a sale is made, how the user thinks in order to offer him products adapted to his needs. 

In addition, it's very likely that one of your first jobs will be related to the commercial side, therefore, it's never wrong to have basic knowledge about this topic.

3. Market research

Market research is one of the most important skills a marketer can have. 

Imagine being able to find new market opportunities, business niches, undervalued sectors and any other aspect that is synonymous with money and clientele for the company.

Make sure you handle the right tools and interpret the numbers correctly to attack the ideal niche.

4. SEO

Can you imagine having the perfect store but on the wrong street? It doesn't matter if you have the perfect products, if no one passes by that corner, the project will fail.

The same thing happens on the Internet, if your website is not in the first positions of Google it's very unlikely that you will achieve sustained sales. In this sense, SEO is what you need to overcome the problem.

Thus, we encourage you to learn how to position a site organically. Focus on solving the user's search intention and follow the basic steps on page and off page for the platform to take you into account.

5. Email marketing

Email is one of the most underrated channels today. Many use it only to subscribe to unimportant magazines, but the truth is that it has an unbelievable sales potential.

Would you like to get the most out of your company's database? Learn about email marketing and discover everything you can do: 

Reasons to study marketing right now 

It's no secret that marketing is one of the sectors with the greatest potential in the short and medium term. So, if you're looking for a career with ample opportunities, it's time to take a look at what we have for you.

Discover some of the reasons why you should study marketing:

1. Projection

And we couldn't start any other way, since marketing is a sector with ample options for the future.

No matter what innovations exist in the future, you will always need strategies to detect needs and attend to users. 

Focus on understanding the basic skills and then specialize in the area you like. With a little patience, you will get the job of your dreams. 

2. Job Opportunities

When we think about pursuing a new career it's important to take into account the job opportunities that the profession offers. 

In the case of marketing we can say that it's the perfect project because it gives you opportunities anywhere. No matter what country you're in or what niche you're in, there's always a need for a marketing specialist. 

Start at college to see all the options you have: from working as a freelancer to being an employee. You will have everything in the palm of your hand.

3. Working remotely

Freelancing is one of the biggest trends in the world of employment, so it's very important that you keep an eye on it because it's very likely that this type of work will come your way in the near future. 

Marketing gives you the opportunity to work remotely with clients from all over the world. 

You just need to define your personal brand and start offering your services online. Once you have a presence you will see how the offers come knocking on your door. 

4. Understanding human thinking

The human brain has many peculiarities that explain why we make a certain decision. If you study marketing you will understand the keys to human psychology, so you will understand the reasons why someone chooses a certain option.

If you look closely, you will see that studying marketing is a very good decision. The best of all is that today you have alternatives such as eBooks that will help you become a professional in one of the most demanded careers of the moment. 

Do you already have your favorite marketing eBook? We'll read you in the comments.