How to create your first campaign in TikTok Ads: Complete Guide Step by Step

TikTok Ads are booming! Everyone is talking about the new sensation of advertising platforms. 

Generation Z has almost everything figured out when it comes to consuming content and ads, and TikTok knows it all too well. 

Because it's the most popular social network today for people in this age range, TikTok's ad manager could be just what you need to create content on the platform that can bring in sales for your business. 

You could also achieve other marketing goals like increasing the engagement and awareness your brand has right now. 

We have a lot to tell you about TikTok Ads! And you'll find out in less than a minute: 

What are TikTok Ads? 

The social network has an advertising platform where you can create ad campaigns for your potential customers. Also known as TikTok for Business, it's the content manager where you can plan, launch, manage and measure ad campaigns. 

Through the advertising platform you can create ads in three different formats that fit the ideal customer profile you want to reach. 

At the moment only these three types are available, but the company is working on testing other formats. 

TikTok is a network that has a lot of potential to generate engagement because of the content that users can consume on it. The only thing you should take into account is that almost all of its users belong to the Z generation. 

So you'll have a somewhat limited age range, although part of the millennial population also has an account on Tik Tok...

As we always say, it's good to base your strategies on a well-structured content plan with several buyer persona profiles so as not to limit your actions or your campaigns. 

Advantages of using TikTok Ads for your marketing strategies

Although it's a rather new platform for ads, the truth is that it has as much potential as Google Ads or Facebook Ads, so let's see what the advantages or benefits are that you can see with this tool:

1. You will be able to access new markets

TikTok has had a massive and unstoppable growth since its birth. It's now available in more than 140 countries around the world, which makes the social network a potential source of traffic and income. 

2. Less saturation

As a fairly new ad platform, there's no voracious competition as there is with Google or Facebook. So creating ads on TikTok Ads is a game changer for both content creators and more experienced marketers. 

3. There’s good fusion with content 

If you have a TikTok account you'll know that the content format is similar to Instagram stories, only in this social network you have a single feed where videos are updated at the end of the previous one. 

It's an infinite scroll where you could spend hours and hours consuming content. 

This format represents a huge advantage for creating ads because they will go unnoticed by the user, unlike Facebook where the ads are clearly what they are, or SEM in Google where you know that your ads will appear in the first search results. 

4. It’s updated every day

TikTok Ads is still in the testing stage of some ad formats, so you can be sure that if you start creating your campaigns here, you'll grow at the same pace as the platform.

How to create your first campaign in TikTok Ads 

At this point you already have everything prepared and written down to create your first batches of ads on the platform, let's see then what steps you must follow to do it successfully: 

1. Create your account

You cannot start using TikTok Ads if you have not completed your registration first. To create your account, you’ll have to access the official TikTok platform.  

2. Create your first campaign 

Now it's time to access the TikTok Manager and click on the option on the screen that says "create". 

Click on this button to set up your first advertisement and then the tool will ask you to fill in the field of the objectives of your campaign; you will be able to choose among the options: 

• Increase coverage.

• Increase traffic.

• Increase the percentage of downloads of your app.

• Improve conversions on your website.

Once you've defined the objective of your campaign, which we recommend you think about even before creating your account in TikTok Ads, you'll have to add the budget data you have for that campaign. 

It's worth mentioning that you'll have to decide between "Daily budget" or "Total budget" and the minimum amount allowed by the platform is 50 USD, which you can invest progressively or directly. 

3. Set up the configuration of the ad group

Now it's your turn to get down to work, because the time has come to define in detail the data that will complement your ads. 

So you'll have to define and segment everything you have collected from your target audience. Some of the data you'll have to add are: 

• Devices used. 

• Demographics.

• Segmentation according to behavior and topics of interest.

• Bids to increase traffic.

• Dates and times of publication of the ad.

• Format and name of the ad.

Once this is ready, it's time to enter the name of the campaign and decide if you want ads in image or video format to launch your first TikTok Ads campaign and start evaluating its performance.  

These are all the steps to create your first TikTok Ads campaign! 

As we mentioned above, it's still a platform that is about to launch new ad formats, because it's relatively new.

It does have a huge advantage over Facebook or Google as there's too much competition and brands in these ad managers, so TikTok Ads could help you explore other advertising channels. 

Have you already tried the platform? We want to know how you've done creating your first ad campaigns in TikTok, you might become an expert in the field.