How to create your first campaign on TikTok Ads: Complete step by step guide

Social networks have an enormous power in our lives, but above all, in the lives of our potential customers. That's why platforms are focusing more and more on developing tools that allow you to improve your marketing campaigns, such as TikTok Ads. 

And it's increasingly possible to make the work of those who work with social media easier, even for those who are just starting on the platform. 

That's the reason why thousands of people are choosing to work from home with TikTok, because they can quickly familiarize themselves with the social network and because they can monetize with the platform. 

Why invest in TikTok Ads?

TikTok is a social network that started very shyly. At first many people didn't pay attention to it because it offered different formats than sites like Instagram and Facebook, so few people were betting on its success.

Still, the arrival of the pandemic was a blessing for the company. Users now had more time to entertain themselves and saw TikTok as the perfect tool for that.

This makes investing in TikTok Ads a very smart strategy to attract qualified traffic to your business and achieve conversions. 

Did you know that TikTok has up to 1 billion users worldwide? In addition, you will be surprised to know that in Europe it is the fourth most used network, so the opportunity is there, you just have to take advantage of it.

What are the results of advertising on TikTok?

It offers you more than interesting results if you do it properly.

Beyond the sea of users that the platform is full of, the most important thing is the segmentation you can do. TikTok allows you to divide the audience according to tastes, demographics and much more so that your ad reaches the audience you want.

This becomes a great showcase for your business that would be very difficult to achieve in a traditional way through radio or television.

How to create my first TikTok Ads campaign?

Already convinced to invest in TikTok Ads? Let's see step by step how to create your first campaign on the platform:

1. Create your account

You can't advertise on TikTok if you don't first register on their ad site. This is called TikTok Manager and is a must for any kind of campaign.

It's just a matter of following the steps and in a few minutes you will be ready. 

2. Develop your campaign 

You already have your account, now it's time for you to enter your main panel and click on the "create" button. Then you will have to choose the goal of the project and currently you can choose the following ones:

• Reach: Increase the reach of your brand.

• Traffic: Get more users to visit your website.

• App Installs: More people downloading the app.

• Conversions: Get new visitors to achieve a specific goal.

Then you will have to set the campaign budget. Here you will choose between:

• Daily budget.

• Total budget.

Here you will decide if you want the project to have an investment limit, and if so, the network doesn't allow it to be less than 50 euros.

3. Set up the ad groups

Here you already have a big part of your campaign created, now you must create ad groups for your campaign, which is where you set up the segmentation, location of the audience and much more.

What can you choose? You have options like:

• Demographics.

• Ad placement.

• Device details.

• Segment users according to their interest and behavior.

• Bidding strategies to increase traffic.

You will also choose the dates you want your campaign to run and if you want it to be shown on specific days or times. 

4. Create the ad with name and format

Once you have reached this point we can say that you have most of it done. Now the next step is to create the ad itself.

To do this:

• Choose the name of the ad.

• Set the format, either video or image.

• Upload the content to TikTok.

• Add a link and don't forget the call to action. 

• That's it! Your campaign is active on the site.

How can I analyze my advertising on TikTok Ads?

You already have your ad on TikTok Ads, so now you'll realize all the benefits that this social network can bring to your business. 

There's still a lot of work to do, and it's not only about investing in ads, you must also measure the results that are obtained over time.

For this there are many tools, one of them is Metricool. The great advantage is that you can connect your TikTok Manager account to the program to study the performance of your campaign. 

Here you will see reports with the following information:

• Metrics of the results obtained, performance and behavior of users when viewing the campaign.

• View all the projects you have done and sort them according to the indicators you want.

The truth is that it's a wonderful tool that allows you to break down everything that is happening in your campaign. This is equally or more important than the ad itself, since you will know how the project is going and if you need to make changes to improve the results.

When to use TikTok Ads?

There is no exact time to use TikTok Ads. What we recommend is to study the target audience of your business and verify that this audience is in the social network.

Then determine what is the goal you want to reach. Are you starting? You can do an outreach campaign to let people know the name of your brand. 

If you want to sell more, focus on calls to action to improve your sales and conversions.

What do you want to achieve with TikTok Ads? Leave it in the comments, we are sure that our team of experts will help you promote your project on this platform.