Internet Marketing: types and beginner’s guide

There's no doubt that if you want to promote your products and services you must use Internet Marketing. Nowadays there's nothing more powerful than building a digital presence and that's what we're here for.

You and I know how important the Internet is in our daily lives. It's almost impossible to spend 24 hours without accessing a website, so creating an identity in these media is a winning strategy in the medium and long term.

Do you want to know how to use Internet Marketing to boost your business? Find out how to do this below:

What is Internet Marketing?

Online marketing is the set of techniques applied to promote a product or service on the Internet. Users have changed a lot in recent times, so they check their favorite website before making a purchase.

That is where your efforts have to go, since creating an Internet presence requires time, money and discipline. 

Digital media have completely changed the way you and I use technology. More than 60% of the buying process is done before going to the store, since all the research is done online.

So online marketing is an opportunity you should take advantage of to increase the possibilities for your business - read on to find out how to benefit!

4 Types of Internet Marketing

Internet Marketing uses several tools to build relationships and promote your products. Some of them are:

1. Video Marketing

We cannot ignore the power that the video has in our lives. Although new formats have emerged, this tool is still fundamental in capturing our attention.

There are many ways to use it, although the most common is the explanation of a specific problem and how we can solve it with our product. This is why it's applied in the most advanced stages of the marketing funnel. 

2. Social Media Marketing

Social networks are wonderful channels where there are billions of people. 

At the beginning they were used only for entertainment, but brands realized that they were a great business opportunity that they could not leave aside. 

Like content marketing, the goal is not to sell per se, but to entertain or inform, depending on the platform. 

With a good strategy you will be able to increase your conversion rate and sales. Think about this: Facebook alone has more than a billion users, so it's a sea of customers you can attract.

3. Email Marketing

It's a tool that has grown a lot in recent times. And we refer to those messages that are sent via email with a commercial purpose.

Usually this data is obtained through a marketing strategy that allows you to get leads from your blog traffic. From there, texts are sent every so often to achieve a specific goal, either a sale, offering a new product and much more.

What are you looking for with email marketing? The disclosure of the brand, something that is achieved through precise messages that generate loyalty, trust and closeness.

4. Content Marketing

Content marketing is one of the most used terms in Internet marketing.

It's the strategy that seeks to educate and attract the user to our project due to the content we generate. 

The goal isn't selling right off the bat, but creating valuable content that guides the visitor about a problem he/she has at that moment. Then you create other formats so that they can move forward in the marketing funnel and make the purchase of the product.

Nowadays the buying process is in the hands of the consumer, so before buying something, they first get information on the Internet, and that's where you come in. 

Elements that influence digital marketing

Online marketing is a process that involves different factors when creating a strategy. 

Some of them are:

1. Lead

We have to start with the basis of any Internet marketing strategy. Leads are those contacts that you capture on your website thanks to a correct management of inbound marketing.

From this point on, the possibilities open up for your business. What we recommend is that you send them more detailed information to solve their needs through your products or services.

This way, each user will go through the marketing funnel and you will serve them according to the stage they're in.

2. Buyer persona

We speak of the buyer persona as a fictitious profile of your ideal buyer. It's important that all your actions are framed towards this group of people, as this will increase your chances of conversion.

What does the Buyer Persona take into account? Data such as age, occupation, interests, and much more. 

With this you will establish prices and offers adapted to their needs. 

3. Landing Page

They are the sites where leads are captured, so they focus on collecting information from your visitors.

They are characterized by using copywriting techniques to encourage the user to make an action, either leave their data, make a purchase and much more. 

4. Seo

These are the techniques applied to appear in the first places of search engines without investing a penny in advertising.

It's a widely used strategy because much of the traffic that comes to your website is qualified. Therefore, it means that more users will enter the page and some of them will generate interaction with the content, which will translate into leads or sales. 

5. Conversion

Conversion is one of the most important goals of any digital marketing strategy. 

We refer to the search for specific results on a blog or page. If you have a website you want visitors to leave their contact information or make a purchase, we call this conversion.

So we recommend you to analyze your conversion optimization every single time to discover the flaws that exist in the process. This is the only way to turn your website into a business machine.

Are you already using Internet Marketing? If so, tell us what tools you're using to position your business on the Internet. Maybe we can help you with some of our training programs.