Top 3: Best tools to know your web traffic for free

If you already have your digital business you know how critical it is to measure web traffic. At first you may not know much about it, but as you progress you will understand that these numbers can make the difference between success and failure of a website.

One of the reasons why you create a website is to get millions of people to see your offer about specific products or services. 

And you will only achieve that goal if the traffic to your website is recurring. 

Do you want to know which are the best tools at your disposal to measure it? Get comfortable and find out what they are below:

What is web traffic?

Web traffic is the core of any digital business. If you have a traditional store you want a lot of people passing by, on the Internet it's the same thing, you just don't see those people.

In a nutshell, it's the visits and the general reach that your website gets. The more accesses your content has, the more traffic you will get and this will be transformed into leads that you can convert into sales.

So now you know, your job is to generate traffic so that the page begins to bear fruit. 

And how do you do it? Through organic or paid traffic.

What are the different types of web traffic?

Web traffic is divided into different types and all of them are valid because they represent opportunities for your site. 

Some of them are:

1. Organic traffic

We start with organic traffic because it's the most popular nowadays.

We call it organic because its visits arrive without you having to invest capital in some kind of advertisement or campaigns to attract an audience. 

How does it happen? The user accesses your website through a random search on Google or through a link that he/she clicked on another page. To achieve this, you must make a keyword study and create valuable content that solves their search intent.

This type of content is called SEO and requires a lot of patience. It may take months to create a proper strategy, but when you achieve it, making sales will be easier.

2. Paid traffic

Don't have time to create a strategy to attract visitors organically? Well, paid traffic is for you.

Here you are literally buying web traffic and the best way is by investing in ads on specific sites like Facebook Ads and Google Ads. This way you get immediate and guaranteed results.

Getting organic traffic requires a lot of time, knowledge and strategy, plus no tactic will guarantee you immediate results. 

What do you invest in? From sponsored links focused on keywords, social media posts focused on segmented audiences and much more.

3. Direct Traffic

Here web traffic will reach your site thanks to the branding you have in the market, to the point that users type your business name in the search engine.

These are highly qualified searches because the user already knows about your company or project, so the chances of conversion are quite high.

4. Referral traffic

It indicates the amount of accesses you have obtained through mentions on other sites.

And it's important because the more mentions, the more Google will understand that your site is of authority in that niche and will increase your positioning.

You will achieve this with strategies such as link building, link baiting or guests posts, for example. 

The 3 best tools to know your web traffic in real time

As you may have already noticed, web traffic is to your website what oxygen is to a person.

Let's take a look at the three best tools available today to evaluate your web traffic without having to pay anything:

1. Alexa

Although it has a paid version, the free version is more than interesting to take your first steps.

Alexa gives you accurate information about the position of your website, both nationally and internationally. You will also see which countries most of your visitors come from.

Remember when we talked about referral traffic? Well, Alexa will tell you which websites are linking to you and will inform you about specific links.

Undoubtedly, it is a tool that you should always have on your computer.

2. Similar Web

With SimilarWeb you will be able to measure your web traffic in real time. What we love about this tool is that it presents the information through a super professional report in which you will see critical indicators for your business such as the average duration of each visit, bounce rate of your users and much more.

Once you have these numbers you can adjust your strategy according to the flaws you detect.

3. URL Trends

URL Trends has been attracting our attention for months and it's time for you to get to know it too.

With this program you will discover in depth details as important as types of incoming links, outgoing links, social bookmarks and user demographics.

Its interface is complete and simple, so you won't have to be a web design expert to understand it. 

We recommend that you check it monthly to see how your digital marketing strategy is performing.

Which tool is better? The truth is that each one has its pros and cons, so recommending just one would be too bold on our part.

The best thing to do is to analyze the specifications of each platform so you can choose the one that best suits you. You can even use two programs if you feel they complement each other.

For now they are free, so there is no limit to the number of apps you can use to measure your web traffic. 

All of them will allow you to know many indicators that will help you create a solid and stable business.

What tools do you use, do you measure your website traffic frequently? Let us know in the comments.