What is the reach in marketing? We explain everything you should know about it

Marketing has been around for many, many years! It benefits countless companies around the world with its strategies for advertising campaigns to promote brands and products.

That's why one of the most frequently asked questions about marketing is what is its real reach and why does it have such an impact on people?

Do you want to get the most out of your marketing campaign and know how to achieve a better reach? 

Here's how to do it safely, easily and efficiently so you can get the best result for your brand: 

Reach in marketing campaigns

When we talk about reach, we're talking about the number of people your campaign can reach, as well as the sales it can generate. When designing and planning your campaign, you need to consider how much reach you can expect.

This will help us, as a company, to be able to identify the results of the campaign and evaluate them quickly to know how successful it has been.

The reach of a campaign determines its success and, therefore, that of the brand. That's why it's important to have knowledge about the target audience to which it is directed, because this way, we will know the reach it can have, which can be converted into sales.

How does reach help marketing campaigns?

For a marketing campaign to be effective, it needs an audience to consume the information. The impact it generates must be able to turn into potential customers for the brand, which is the real purpose of the campaign.

It's the tool that businesses of all kinds use to generate sales and increase revenue. In addition, by creating a good brand image, it will be easier for the company to differentiate itself from the rest.

Users will not only associate the image with the company, but also with the quality that defines them.

How can I measure the reach of my campaign?

One of the most frequent questions that companies ask themselves is how to know the reach that the marketing campaign can have. This way they can know whether the campaign was successful or not, as well as be able to predict the results.

Answering this question is a complicated task, as there are a lot of ways to know the reach obtained by advertising campaigns.

However, here are some tips on how to find out the reach of your next marketing campaign: 

1. Reactions and comments on social networks

New technologies and social media have brought us closer together as a society, but they also offer us tools to make our advertising and marketing systems much more effective. 

Social media-based campaigns, for example, allow us to have a much greater reach compared to traditional methods.

By making use of social media we can, in addition, know the reach that our campaigns have among users. This is possible thanks to the comments and reactions, both positive and negative, that the posts receive on the networks.

2. Know the measurement tools and channels

While it is true that having an account on different social networks allows us to have a presence on them and to know the current trends, there are other means that help us know the real reach generated by the campaigns.

The hit counters that some websites include are one of the best tools we have at our disposal, especially in online shops. This way, we know not only the number of visitors, but also an estimated location.

There are also tools like Google Analytics, which gives us full control over the ads. You even have control over whether the same user has opened the advertisement more than twice.

In the case of making short posts of 30 seconds or more, one of the best platforms for this is the well-known social network of short videos TikTok.

With TikTok you not only have a better chance of getting a better reach due to its popularity, but it also offers a video view counter.

How to get better reach in marketing campaigns?

Como empresas, siempre buscamos cómo mejorar nuestras campañas publicitarias y que estas lleguen a más personas. Para ello existe una serie de consejos que puedes implementar en tu próxima campaña de marketing.

Cada uno de estos consejos te ayudará a mejorar el alcance de tu marca para poder abarcar el mejor mercado posible. También, son una forma de diseñar una campaña publicitaria inteligente y efectiva: 

1. Select your target audience

One of the first things to do is to select your target audience. This way, it will be much easier to detect what the interests of that specific audience are and attack them with advertising.

Once we've selected our target, we can start designing the campaign, taking into account their specific characteristics. This way, we can make sure that we attract their attention by taking into account both their tastes and their needs.

Moreover, it allows us to include customers, giving them the confidence and security they need by making them think that we care about them. This makes campaigns more effective.

This strategy also gives room for word of mouth, which turns customers into brand ambassadors who carry the message to their acquaintances and family members.

2. Define the image and tone of the campaign

The tone and image of the campaign is almost as important as the selection of the target audience. It will be the visible face of the brand that we will show to the public, so it's important to know how to choose it.

The tone we give to our campaign could decide its success. It's necessary to define the age range we want to address, which will be directly related to the image.

If, for example, our campaign is aimed at new customers, the image must represent the qualities of the product or service. This way, we will be able to structure a tone that relates to the new customers who will know the brand.

3. Select the media and the channels

One of the most important steps is to consider the type of media we will use for our campaign, as there are a large number of spaces where we can run it. It's also important to know what type of marketing we want to do, whether it is direct or digital.

If you plan to make use of social networks in order to have the best possible reach, it's necessary to know which of the existing networks is best for you, as each one works in a different way. This way you will know what to post on each one and what type of audience to target on all of them.

Platforms such as Instagram and Twitter are ideal if you want to have direct interaction with users and know their opinions about the brand. On them, customers can post photos of products, that go together with a short review that can benefit the brand.

TikTok, on the other hand, offers the option to upload short videos. These can be leveraged for the campaign, as short videos showing the products in detail attract a lot of attention from customers.

4. Use hashtags on Instagram

As we've already mentioned, Instagram is an excellent network for marketing, and the best way to get the most out of this tool is through hashtags. Hashtags are nothing more than words preceded by a numeral.

However, the platform gives priority to posts that use the most (best) hashtags. This is how many brands make themselves known through the social network.

To achieve this, it's important to be aware of which hashtags are the most used when posting. In addition, you need to learn how to relate them to both the brand and the product's post.

5. Get allies

Getting allies is one of the best ways to get publicity, and both parties benefit. A commercial ally can become one of the best investments for the company.

Still in the field of digital marketing, nowadays public figures such as influencers and tiktokers have a great impact on society. Partnering with one of these public personalities can help a company generate a greater reach.

In addition to influencers, many influencer companies are interested in collaborating with different brands so that both can benefit. Finding a business partner is easier than it sounds and once you have one you will see an increase in reach.

6. Do paid advertising

Paying for advertising is one of the best ways to reach a larger audience, especially in traditional media such as television and radio. This way, the companies that own the media broadcast your advertisements at certain times.

Depending on the number of times and how impactful it is for the audience, this paid advertising will make your reach much greater than it was initially.

On social media, you can also run paid advertising, which is given higher priority by the platforms and is usually displayed above all other posts, i.e. the ads are given priority over non-paid posts.

Keep in mind that, for paid advertising to get the results you expect, you must also have a good advertising campaign. In addition, it's important to pay for more screen time. This way you will be able to reach a larger audience.

How do I choose a media for the reach of my campaign?

Measuring the success of a marketing campaign is important, but choosing the media to carry out the advertising is just as necessary. For this, as with the previous points, there are some tips you can apply to make that decision.

Remember that the media will be the channel through which your brand will be known, so it is important that you make an intelligent decision.

It's important that you feel comfortable not only with the platform you choose, but also with the way in which it allows you to get the information out. Keep in mind that each channel has advantages and disadvantages.

If you manage to have a presence in different channels, your chances of reaching more people will be greater. This way you can use the disadvantages of one media to strengthen it in another, be it social media, paid advertising on websites or TV commercials.

1. Cover as much space as possible

Smart marketing understands that for each type of person there is a space where they feel comfortable. You need to locate these spaces and know how to reach them organically.  

If your intention is to dedicate yourself fully to social media marketing, one of the best options you have is to have a presence in each network.

As we already mentioned, each network has a different purpose, so if you want to cover as much of the market as possible, it is best to have a presence on as many social networks as possible.

2. Make sure you have mastery

Being comfortable using a channel is important, but mastering it is necessary when it comes to campaigning. This way, we will know which are the most convenient options when making a post.

By having control of the media we choose, we will not only know how to make a smart campaign, but also how to have a greater commercial reach to increase the sales of the business or enterprise.

Have you been browsing through your favourite social network and an ad popped up? 

Then you belong to the target audience of the company that has paid for that ad and, therefore, to its reach.

This is how this marketing strategy works and you can use it to position your company and your brand. 

What did you think of this topic? We want to know your honest opinion, as always, you can leave your comment in the box below.